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COM 530 Week 6 Individual Assignment PR
Communication Memo
The company with which you are currently employed is
experiencing a financial crisis. The chief financial officer (CFO) has suddenly
resigned and no one is discussing the reasons why. The U.S. Securities and
Exchange Commission (SEC) is investigating your company’s accounting practices
and from the documents they have requested the issue seems to concern revenue
recognition. Rumors are beginning to circulate that suggest inappropriate
behavior on the part of your company. The organization is a publicly traded
company and, as such, the company is required to issue a public notice
concerning the sudden vacancy of the CFO. As a certified public accountant
(CPA) on the team drafting the notice, you are involved in communicating the
current situation to the general public.
·
Write a press release.
You may conduct research to find examples of public notices of this same
nature. Use the examples to determine how you will format your press release.
·
Write an accompanying
internal memo no more than two pages in length to your manager that includes
the following:
o Outline what your company is legally
required to do.
o Explain the value of the public
communication in this situation.
o Examine the balance between calming external
stakeholders and the ethical considerations of providing all the information
that is required by the SEC.
o How the
perception of the press release will affect public opinion
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